How to Become a Rich Retailer

Attention: Indie Retailers who are FED UP with sub-par revenue results, struggling to get by, over-stocked with inventory that doesn’t sell and frustrated that they’re not where they want to be or haven’t reached the next level of WOW in their business.

How to Become a Rich Retailer Learn the 5 Retail Lies Holding You Back 

Discover What Our Clients Have Done to Strategically and Confidently Make More Money So You Too Can Have More Peace and a Richer Life!

A FREE TRAINING, business-changing class for those who aren’t scared to hear the truth (and do something with what they learn!)

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Hi there,  

Can I just say this?  

It’s time to LET GO of your pre-conceived notions of what running a retail store ought to be and learn how to CHANGE YOUR BUSINESS, not simply your routine!  

I’ve been where you are, and I know is not a pretty place.  

Can you relate to any of these scenarios?

  • You're frustrated that you seemed to be stalled at a money plateau and can't seem to get the epic sales breakthrough you want  
  • You’re getting more foot traffic but sales aren’t increasing (scratches head…argh…why won’t people buy?) 
  • You keep investing more money with little or no return (the hole in your pocket keeps getting bigger!) 
  • You’re struggling to move inventory that’s been sitting around a LONG TIME (even decades! Gasp…)
  • You admit you've let youself get sucked into shiny object sydrome, trying all the typical ways to increase revenue but nothing's coming together

"I have a really good perspective now on just how far we have come, thanks to you, Cathy. I had already forgotten just how burned out we were before we started with you. Not that we’re totally well rested right now, but that level of fatigue and burn out and helplessness just is no longer there. You got us focused and revived and excited again. And confident about moving forward. I got off the phone and just thought, Wow. So, HUGE thank you to you. You are wonderful and I will do just about anything you ask Cathy! "

Bree Bennett Hahn, Founder and Owner of Initial Attraction

Let’s face it. You’ve been spending hundreds (maybe thousands) of dollars and working endless hours trying to get ahead – but the harder you try, the more things stay the same or get worse! The truth is this really isn’t your fault. You simply don’t know what you don’t know. If you did, you obviously wouldn’t be in the situation you find yourself in right now. So before you go thinking that this will be “just another ho-hum training that you’ve heard before”, get ready for something ENTIRELY DIFFERENT. I’ve got the PROVEN PROCESS – proven in the real world with myself and hundreds of my clients. Hear me… This is NOT Retail 101. You won’t be given a simple how-to checklist and left to go off and put into practice.  

This training will change YOUR ENTIRE BUSINESS. 

“When we decided to open our toy store, we knew we would need some help since we had never had a retail business before. We attended ASTRA Marketplace immediately to learn about the industry which is where we met Cathy. The smartest thing we did thereafter was enlist her guidance. After five years of working with her, we now realize that Cathy is like having our own personal Board of Directors. We get so caught up in running our business each day so having our ‘Board’ forces us to stop and MANAGE our business. She is the bird’s eye view we need to make sure we manage our resources effectively without getting bogged down in the everyday stuff. We can’t even imagine our business without Cathy at this point – she causes us to stop, evaluate and change direction as necessary. Invaluable! But everyone looks for proof in the stats, so here we are: Our numbers consistently beat even the high-profit ASTRA stores, our cost of goods last year was 46.5%, and we saw a 92% increase in business in 22 months. We also continue to become more profitable each year. In the last 12 months, our turn has increased 25.4%. We could not have achieved that level of profitability without Cathy’s expertise. We were even able to double our space during our second anniversary!  

Cathy works with us to identify hidden opportunities in our current classes of product and recognize when there are issues. Her inventory management skills and statistics have been invaluable for us, enabling us to untangle the complicated world of product purchasing (buying or clearing at the right time), the importance of turn, and the many things that effect cash flow, including terms. Marketing programs, and recently even internet initiatives, are that extra bit of insight she brings to the table – all meant, of course, to boost sales! She is that extra set of eyes and ears we need to maintain such a low cost of goods while ensuring we are profitable. It can be hard to add an extra expense to the roll, but there are some expenses that are invaluable for success. To that point, when analyzing the first 4 months of this year to the same 4 months of last year, sales have increased slightly while we have enjoyed the additional cash flow of $70,737 due to the decrease in our inventory – all under Cathy’s direction. This alone pays for her services many, many times over.”  

Eric & Brandy Masoncup, Geppetto's Toy Box

So what can you expect from our time together? 

  • Learn the math that makes you money: This is a HUGE area of business that can be really hard for retailers to grasp (and you don’t have to be a hard-core accountant to get this right – the thing is you can’t go on any longer ignoring this vital intel!). Want a crazy big paycheck? Come and find out how to do it.
  • Learn the strategies that will set you up for long-term success: It’s time to STOP winging it; never sure season-to-season if what you’re doing will hit the mark. Without a plan, you simply won’t ever see the success you desire.
  • Learn to change your mindset: Yes, that’s a dirty word – because no one takes this seriously! (okay, so I’m a bit on my soap box here, but without this ULTIMATE KEY taking place, you will never achieve what you really want!)
  • Plus, you’ll discover brand new, PROVEN ways to master the marketing game and build a Rockstar team.

Are you committed to doing what’s necessary to ensure YOU make and KEEP great profits? Then grab your spot for this action-packed, truly insightful and real-world look inside what’ll REALLY make the difference for you. It’s all based on the EXACT steps that took me from near bankruptcy to loving my profitable store

How to Become a Rich Retailer

P.S. There’s even MORE for you to learn, like:

  • how to finally take control of your time and productivity
  • what you can do in 15 minutes that will impact your bottom line NOW
  • and much more… 

As I said, be prepared to hear the shocking truth AND be ready to change how you do business.  

Cathy Donovan Wagner Your Retail Profit Mentor

With over 30 years of experience in retail as both an owner and a consultant, Cathy has the unique position of having worked on both sides of the counter. There is an art and a science to retail – and she has the science nailed. She also has seen firsthand the tremendous benefits that the paying attention to your numbers makes. This combination of knowledge is what helped her to grow to 3 stores grossing in excess of 2.5 million dollars. She sold her stores to be able to help other retailers achieve the same success.  

Cathy stays on the cutting edge of retail and consumer behavior. Through her speeches, online retail academy, information products and group coaching programs, she has helped thousands of retailers succeed. RETAILMavens’ private clients continuously see more profit and create more cash flow than the previous year. Last year, clients saw sales increase an average of 22% (over same store last year sales) with16% less inventory. She continues to find and develop creative and additional income streams for retailers. Cathy leads her growing team to share the science and numbers with independent retailers around the world. Together, they help retailers develop action plans that increase sales, improve cash flow and create success…and love their life! Find out more at  

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Thursday, November 15 at 9:00 PM (Eastern)
Friday, November 16 at 11:00 AM (Eastern)
Saturday, November 17 at 7:00 PM (Eastern)

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