“No speaker has ever made the level of impact as quickly as Bryony Thomas. The sessions she has run for our members have radically shifted their thinking about marketing." Ian Price, CEO, Academy for Chief Executives
Map your marketing to every step of a sale
The first session will do a deep dive into Part 1 of the methodology:
Understanding cause and effect in buying decisions.
The power of changing your sales reporting terminology.
The marketing task to support every sales conversation.
"Watertight Marketing's linkage of marketing to sales was a revelation and a relief." Dave James, MD, Ascentor
Exercise One: You'll be guided to reverse through a typical sales report to interrogate your labels as to how useful they are in understanding where a buyer truly is in their own mind.
Build your baseline plan for business health
The second session will draw out one of the most popular frameworks from Part 2 of the methodology:
Learn how to balance emotion & logic across a sales journey.
The three classic messaging mistakes that destroy profits.
Find your own push & pull messages that keep sales moving.
"We used the Watertight Marketing structure to double turnover and pofits in twelve months." Hollie Brooks, Co-Founder, MiaFleur
Exercise Two: A short exercise to understand the emotional messaging that tops and tails a buying decision from initital awareness through to loyalty.
Tweak your leaks to deliver profitable growth
The third session will demonstrate how to use Part 3 of the methodolody to plan your profit priorities:
Replacing the 'sales funnel' with a better metaphor.
Using the Touchpoint Leak™Assessment to prioritise.
Demonstration of how this guides you to your key fixes.
"Watertight Marketing allowed us to break down the big picture into clear actions and grow our business three-fold." Patrick Nash, CEO, Connect Assist
Exercise Three: Identifying predictable service triggers and exceptional responses that allow you to maintain profitble relationships and drive referrals into your business.
Make it stick to successfully scale up
The final session will showcase a core framework from Part 4 of the methodology to crystalise who you want to work with:
A clear framework for attracting work that energises growth.
Setting approprate time horizons for profitable payback.
Turning entrepreneurial frustrations in growth foundations.
"Even from a marketing background, I can honestly say that Watertight Marketing has been my best business invesment to date." Karen Meager, Co-Founder, Monkey Puzzle
Exercise Four: Using the powerful PP Matrix to pinpoint exactly who you should be working with and why, so that your business is strengthened by every customer you work with.