Branding Your Business: Tools You Can Use Today
Many people think branding is all about graphic design, but your brand is not your logo, color scheme, website, or business card. With the prevalence of social media and a global array of options for consumers, it’s critical to have a brand people know, like, and trust. But how do you build a great brand that will encourage your ideal customers to buy from you instead of your competitors?
This 1-hour session teaches participants:
- What branding really is;
- The 4 Elements of Great Brands; and
- How to use these elements to rise above your competition and stand out in today’s crowded global marketplace (even if your business is mostly local!).